Setting Directory and File ACLs

PowerShell

$targetFile = "C:\Users\Public\Desktop\bin.exe"
$acl = Get-Acl $targetFile
$rule = New-Object System.Security.AccessControl.FileSystemAccessRule("Everyone", "ExecuteFile", "Allow")
$acl.SetAccessRule($rule)
Set-Acl $targetFile -AclObject $acl

CMD

set targetFile=C:\Users\Public\Desktop\bin.exe
icacls %targetFile% /grant Everyone:(X)